If you were to walk onto a Hollywood movie set 50 years ago, you may have seen a comfortable family living room, western saloon or sunny beach - complete with realistic backdrop and carefully detailed props. Today, you're more likely to walk into an empty box, comprised of green walls, green floor and green ceiling, perhaps occupied by actors dressed entirely in - you guessed it - green.
The concept of Virtual Reality isn't new. However it's introduction to events has only come prevalent in the last year or so and now we see it everywhere, from workplace simulations to marketing activations to tourism. Virtual Reality has had an impact all all kinds of industries and the events industry has embraced it with open arms.
Over the years NAB has strayed from being purely for radio and television broadcasters - it is now a global multi-faceted convention involving every aspect of tv, radio, film, entertainment, advertising, online video and new media. Computer companies, software companies, drone manufacturers and smartphone companies are among the many exhibitors.
Topics: event tech, las vegas, nabshow, News & Events, projection mapping, technology, trade show, virtual reality, audio visual, audio visual canada, audio visual equipment, AV Technology, audiovisual, av canada