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5 Things You Need to Know About Optimizing Your Event with Sponsorship

Posted by Sarah Ashenhurst on Feb 27, 2017 4:29:16 PM

Because event sponsorship is more than just a logo on a PowerPoint

For event sponsorship to be valuable it needs to be a symbiotic relationship.  As the event planner, you need to offer sponsors value that aligns with their brand and sponsors need to offer services or products that benefit the event experience. This week our very own Alissa Hurley, VP of Marketing, caught up with Doreen Ashton Wagner, Organizational Catalyst of Greenfield Services to discuss the evolving landscape of sponsorship in the events industry and 5 key ways event planners and sponsors can get the most value.

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Topics: Event Sponsorship

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