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Augmented Reality at Events: 5 things Pokemon Go has taught us about Audience Engagement

Posted by Sarah Ashenhurst on Sep 12, 2016 10:48:20 AM

Sometimes trends take a while to set in, other times they happen almost overnight. This Summer, Nintendo and Niantic (creators of Ingress)  launched their new augmented reality mobile game, Pokemon Go,  here in Canada. As I’m sure you’ve learned by now Pokemon Go sends users out into the world to collect and battle cartoon creatures in an effort to “catch them all”. While augmented reality (AR) isn't exactly new the massive success of the game has shown how powerful and engaging a tool it can be.

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Topics: event technology, eventtech, How To's & Best Practices, AV Technology, Augmented Reality

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