When we talk about core technologies, we are referring to technological advancement like 4G and LTE networks, technology that powers everything we do. These are technologies that keep us connected and make emergent technology possible and accessible to consumers and event planners. A little more understated at CES 2017 were some key core technologies that are less tangible, but have revolutionary implications on how technology will affect our lives over the next 2 to 3 years, what they are REALLY capable of and how they’ll change the way we power events.
Previously I mentioned something anyone with a smartphone knows about and that’s 4G and LTE networks. 4G (4th generation) and LTE (Long-Term Evolution) is the data technology that powers your smartphone and makes it capable of doing what it does, but since technology is never finished the next step is clear: 5G. 5G cellular networks are the future where everybody and everything is connected with ultra high connection speeds, but not just with mobile devices and tablets, but virtually all devices such as wearables, connected cars and gadgets will natively be 5G compatible! Everything is connected via 5G wireless network. It’s no longer simply WiFi or LTE, it is one shared universal network among every device.
What does this mean for the future of events? FMAV Solutions Specialist Joel Reodica says, “Event tech will be more connected to every type of tech at events including wearables, interactive displays, to attendees’ mobile devices, etc., meaning more seamless engagement and personalized engagement. The audience’s existing personal technology will natively align with event tech.”
As one of the largest displays at CES 2017, the Intel display was hard to miss. Their immensity matched with the innovation they brought to the show made them a must stop on our tour of the show floor. They had it all from VR to drones, but what really is exciting is the new and wildly improved object recognition and artificial intelligence technology they featured.
“Artificial Intelligence is going to be woven into the fabric of our daily existence. It will be inside things that we may never touch or interact with but will still impact our lives” - Genevieve Bell, Corporate Sensing & Insights, Intel Corporation
New chipset technology from Intel allows advance object learning and recognition would could means huge advancements in motion tracking for events. Imagine, that with this technology autonomous vehicles can tell whether to swerve to avoid a baby in a stroller versus an empty shopping cart! Computer vision uses specialized algorithms and hardware acceleration to recognize various objects via computer learning. Any digital device not already equipped with a camera can integrate with object recognition. Now imagine, the digital signage or event registration of the future with more intuitive experiences that can recognize your reaction or whether a male or female, or adult or child is recognized by the interactive system and adjusts the media or experience appropriately. Or recognition of whether you’re wearing a conference badge or sunglasses versus eyeglasses. Perhaps if you’re wearing a sponsor badge, the media displays appropriate media targeted towards a sponsor and concurrently for a regular attendee. “This technology will give a more intelligent and personalized experience at marketing activations or trade show digital signage that can speak more towards the individual,” says Reodica.
We hear the term “Internet of Things” all the time, but what does it really mean?
The Internet of Things (IoT) is a system of machines or objects outfitted with data-collecting technologies so that those objects can communicate with each other. The machine-to-machine (M2M) data that is produced by these micro-computer enabled sensors has a wide range of uses, but is commonly seen as a way to determine the health and status of things -- inanimate or living in effect making everyday objects “smart” or “connected".
More and more aspects of our daily lifestyle are becoming connected, from wearables to UAVs, home appliances and connected cars! Connected dressing room mirrors help you stay informed on current weather when trying on outfits in the morning, smart fridges alert you when you’re low on milk, and companion robots help you keep the living room clean! And that is the evolution to the what Reodica refers to as the “Internet of Everything (IoE)”
The Internet of Everything empowers technologies to interact with other technologies connected to the cloud. Everyday objects can become “smart” using devices like Arduinos or Raspberry Pi’s. Such as escalators and venue lighting at a convention centre creating a compelling/interactive experience while standing on an elevator - imagine this overhead, but interactive:
Standing on a elevator is always boring. Leverage IoE to create a rich experience - something worth taking your phone out to post a Snapchat or Instagram Story.
“In the event world, we can take the selfie drones of today and have them mass deployed at events and called upon via a mobile app. The tiny selfie drone will fly to your location on the event floor, take a selfie of you and your friends, and upload it to a social aggregation wall” says Reodica. “It will all be connected.” IoE can allow planners and presenters to better achieve their business goals by making engagement and interaction more accessible. It can affect change in audience members with a more integrated and seamless interactive experience.
Core technologies are at the base of everything we do but are often pushed to the side as they are less tangible. But to have advancements in the technology we see day-to-day like virtual reality, drones, and even more prevalent, our phones and cars, these technologies are going to change everything from how we live to how we plan events.