Projection has to one of the most versatile and flexible event technologies out there. And I use the term "flexible" for good reason, projection mapping.
What is projection mapping? By definition, "projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped or existing features, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages." Essentially, the technology is close to limitless (ambient light being it's major foe) and using it you can create the ultimate immersive experience. Here are five ways we are using projection mapping.
Projection mapping onto buildings is becoming more and more popular. From city celebrations to store/retail openings, projection mapping brings an added level of excitement and immersive experience for your public audience.
2. Opening and animation sequences
Start your event off on the right foot with opening and animation sequences. Projection mapping demands attention, and with a transformative custom stage, it is a captivating way to focus conference attendees on the primary theme and goal of the conference. This Wow Factor will stop your attendees in their tracks.
3. Product launches
Use projection mapping for a big reveal to wow onlookers and drive interest in your product. You can utilise the technology with content that conveys messaging of themes, branding, and capabilities on your actual product. Check out this big reveal of the new line-up of Kia models that demonstrates customization options such as paint colours, trim and wheels and has the vehicles travel through a variety of environment to show the capability of the vehicle.
4. Enhance existing architecture or artwork
Use existing architectural features as your canvas, as alternate to projection screens or LED video walls. Sometimes obstacles like bulkheads or intricate paintings may pose to be a nuisance, but take these elements and use them to your advantage and use them as an intriguing projection surface.
5. Tabletop, centrepieces, or focal tables.
Experiential dining is taking special events by storm. Consider including an engaging projected touch to your table tops. Be it a personal animated performance for each attendee or on a focal table (head table or dessert table, perhaps?).
For more information on projection mapping and its possibilities contact your local FMAV office