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5 Immersive Ways to Use Projection Mapping

Posted by Sarah Ashenhurst on Nov 24, 2016 11:08:33 AM

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Projection Mapping has to be one of the most versatile and flexible event technologies out there.  With no limitation on what you can project against, it creates a fluid and extremely immersive experience by transforming the surface into a decor element.

What is projection mapping? By definition, "projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages."  

Essentially, this technology is close to limitless (ambient light being it's only foe) and can be used to create the ultimate wow moment for your attendees.  Here are five ways we are using projection mapping:

1. Outdoor

Projection mapping onto buildings is becoming more and more popular. From city celebrations to store/retail openings, projection mapping brings an added level of excitement and immersive experience for your public audience.

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2. Opening and animation sequences

Start your event off on the right foot with opening and animation sequences. Projection mapping demands attention, and with a transformative custom stage, it is a captivating way to focus conference attendees on the primary theme and goal of the conference. This Wow Factor will stop your attendees in their tracks.

 
3. Product launches

Use projection mapping for a big reveal to excite onlookers and drive interest in your product. You can utilise the technology with content that conveys messaging of themes, branding, and capabilities on your actual product. Check out this big reveal of the new line-up of Kia models that demonstrates customization options such as paint colours, trim and wheels and has the vehicles travel through a variety of environment to show the capability of the vehicle.

 
4. Enhance existing architecture or artwork

Use existing architectural features as your canvas and an alternate to projection screens or LED video walls. Sometimes obstacles like bulkheads or intricate paintings may pose to be a nuisance, but take these elements and use them to your advantage by utilizing them as an intriguing projection surface.

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5. Tabletop, centrepieces, or focal tables.

Experiential dining is taking special events by a storm. Consider including an engaging, projected touch to your tabletops; be it a personal animated performance for each attendee or a focal display on the head table.

For more information on projection mapping and its possibilities contact your local FMAV office

Topics: event technology, How To's & Best Practices, meetings, AV Technology, av canada

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