Sarah Ashenhurst

Recent Posts

6 Ways to Enhance Your Small Meeting

Posted by Sarah Ashenhurst on May 4, 2017 5:29:30 PM
When people think of small meetings they don't often see the possibilities to truly create the experience of a larger event. From audience engagement to new technology, here are six ways you can enhance your next small meeting without having to blow your budget.
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Topics: event technology, How To's & Best Practices, meetings, AV Technology, av canada

9 Ideas to Make Your Event More Sustainable

Posted by Sarah Ashenhurst on Apr 21, 2017 4:00:00 PM



Large events can be a major source of greenhouse gas emissions. Think of all the elements of your event: venue, food & beverage, transportation, paper and other materials and your audiovisual systems all leave a carbon footprint. In support of Earth Day, here are nine ways to help reduce the carbon footprint at your next event:

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Topics: green, How To's & Best Practices, LED, LED Wall, projection mapping, sustainability, technology, webcast, audiovisual, digital signage, earth day, event app

These New Core Technologies are Going to Change Everything

Posted by Sarah Ashenhurst on Apr 11, 2017 1:08:26 PM

When we talk about core technologies, we are referring to technological advancement like 4G and LTE networks, technology that powers everything we do. These are technologies that keep us connected and make emergent technology possible and accessible to consumers and event planners.  A little more understated at CES 2017 were some key core technologies that are less tangible, but have revolutionary implications on how technology will affect our lives over the next 2 to 3 years, what they are REALLY capable of and how they’ll change the way we power events.

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Topics: AV Technology

The Rise of Virtual Reality: An Evolution

Posted by Sarah Ashenhurst on Mar 31, 2017 4:11:41 PM

The concept of Virtual Reality isn't new. However it's introduction to events has only come prevalent in the last year or so and now we see it everywhere, from workplace simulations to marketing activations to tourism. Virtual Reality has had an impact all all kinds of industries and the events industry has embraced it with open arms.

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Topics: event technology, virtual reality

GMID: Let's Celebrate Live!

Posted by Sarah Ashenhurst on Mar 22, 2017 5:12:41 PM

This year marks the 2nd annual Global Meetings Industry Day, and we are planning to do it up big. With events from coast-to-coast and around the world, GMID celebrates all the amazing work our industry does and the impact it has on businesses, economies, and communities.

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Topics: News & Events

Event Spotlight: The Tim Horton Children's Foundation Black Tie Gala

Posted by Sarah Ashenhurst on Mar 15, 2017 6:04:20 PM

Bright lights for brighter futures 

For 43 years Tim Horton Children's Foundation has been supporting children from low-income families to provide programs to change the way young people think about themselves and the opportunities that exist for them. The foundation honours Tim Horton's love for children and his desire to help those less fortunate. This year marked the 14th annual Tim Horton Children's Foundation Black Tie Gala and largest to date.

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Topics: News & Events

What the Auto-Show Can Teach #EventProfs About Press Conferences

Posted by Sarah Ashenhurst on Mar 8, 2017 12:00:00 AM


From gearheads to complete newbies, the Canadian International Auto Show is one of the most heavily attended expos in Toronto. With an entire day devoted to new lineup reveals and press conferences, this event can teach us a thing or two (or four) about pulling off an engaging press conference.

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Topics: Press Conferences

5 Things You Need to Know About Optimizing Your Event with Sponsorship

Posted by Sarah Ashenhurst on Feb 27, 2017 4:29:16 PM

Because event sponsorship is more than just a logo on a PowerPoint

For event sponsorship to be valuable it needs to be a symbiotic relationship.  As the event planner, you need to offer sponsors value that aligns with their brand and sponsors need to offer services or products that benefit the event experience. This week our very own Alissa Hurley, VP of Marketing, caught up with Doreen Ashton Wagner, Organizational Catalyst of Greenfield Services to discuss the evolving landscape of sponsorship in the events industry and 5 key ways event planners and sponsors can get the most value.

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Topics: Event Sponsorship

FMAV Welcomes Account Manager, Vincent Clermont

Posted by Sarah Ashenhurst on Feb 17, 2017 11:56:15 AM


We are very pleased to announce a new addition to the FMAV team in Montreal, Vincent Clermont as an Account Manager.

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Topics: News & Events

4 things you need to know before using drones at your event

Posted by Sarah Ashenhurst on Feb 10, 2017 2:45:15 PM

The Super Bowl is typically one of the most highly viewed sporting events of the year and Super Bowl LI was no different.  Millions of North Americans tuned in last weekend to watch as the New England Patriots and Atlanta Falcons went head to head on the gridiron for football glory.  But even with great hits, incredible passes, a legendary catch, and Lady Gaga, there was something else stirring a buzz around the halftime show: drones.

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Topics: eventtech, drones

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