Education isn't just for the classroom. Across the country, event coordinators design and host events aimed at instructing industry professionals in the latest skills, innovations and developments in a chosen field. From continuing education classes to company training events, professionals of all backgrounds are continually looking for innovative ways to learn while businesses are looking to train and develop their workforce - with educational events acting as a crucial nexus.
As the country draws closer to the 150th anniversary of its confederation on Canada Day, businesses across the nation are using the theme in marketing and events to connect with consumers while marking an important milestone.
Topics: News & Events
If you were to walk onto a Hollywood movie set 50 years ago, you may have seen a comfortable family living room, western saloon or sunny beach - complete with realistic backdrop and carefully detailed props. Today, you're more likely to walk into an empty box, comprised of green walls, green floor and green ceiling, perhaps occupied by actors dressed entirely in - you guessed it - green.
It's no secret that most people spend a significant amount of time on their smartphones - and that goes double for the always-connected demographic of forward-thinkers and influencers that attends major technology and industry events. Anyone presenting at a conference these days needs to grapple with the fact that the audience will be tempted by distractions from their phones and other devices. But can this dynamic be turned to the event professional's advantage?
It's no secret that Apple and its CEO, Tim Cook, have a keen interest in virtual reality (VR) and augmented reality (AR) technologies - and Cook has only reinforced this impression in interviews. Apple's strategy in this field will generate significant consequences for the event planning and audio visual technologies spaces in the years to come.
So you've planned the perfect event: Designed a top-shelf lighting and effects scheme, invested heavily in your wireless technology, built a top-of-the-line sound system and brought in the best, most compelling speakers, presenters and exhibits. What's the next step for a cutting-edge event?
Presentations and meetings aren't what they used to be - and mostly, that's a good thing. Meetings need to engage and educate everyone present, and a number of new technologies and management systems have now made achieving that goal easier than ever. However, remember the important flip side to this trend: expectations are higher than ever before.
There's no question social media presence plays an enormous role in the way people interact with and attend events - from small meetings to massive concerts and conventions.
Topics: How To's & Best Practices
During meetings and events, some of your audience's attention will inevitably wander. The key to a successful conference is managing that attention and responding to it.